Challenge:

How could we transform Tabaré Mates into a brand that not only celebrates its craftsmanship but also feels relevant, authentic, and close to its audience?

Solution:

Over several months of collaboration, we developed a complete rebranding for Tabaré Mates, which included:

• Logo Refresh: Subtle updates, including a distinct checkmark 🍃 that emphasized their natural essence.

  

  
  
  

• Graphic System: Custom illustrations showcasing the mate-making process and its products, paired with rhetorical imagery to reinforce core messages.
  
  

  

  
  

• New Website: A modern, user-friendly site that highlights the brand’s authenticity and connects with its audience.
  See website here.
  
  

• Packaging and Visuals: Unique designs with an extensive color palette that balanced individuality with an artisanal touch.

  

  
  

• Typography: Fresh typefaces that matched the brand’s youthful yet grounded personality.

Results:

The result was a transformed brand identity that stood out for its authenticity and craftsmanship while resonating with a younger, more dynamic audience. Tabaré Mates is now recognized as a modern mate brand that stays true to its artisanal roots.