What?

This was a collaborative project where we crafted social media concepts that combined edgy, irreverent copy with cool, authentic, and mouth-watering AI-generated visuals.

The challenge?

Make Purple Carrot stand out not just by showing what’s inside the box, but by teasing all the delicious, surprising possibilities that come from it. The result is a fresh, tempting, and totally distinctive social presence that elevates plant-based living and breaks away from the sameness of competitors.