Challenge:

In a market where consumers heavily use coupons, Burger King sought to stand out by playfully targeting competitors and attracting their customers. The challenge was to create a buzzworthy promotion that would not only entice customers but also reinforce Burger King's brand identity as bold and customer-centric.

Solution:

Leveraging the prankster spirit of December 28th, Burger King launched the "Free 4 All" campaign, allowing customers to trade any competitor's coupon for a free Whopper. This cheeky move capitalized on the popularity of coupon usage in Argentina and encouraged social media sharing, amplifying the campaign's reach. By accepting competitors' coupons, Burger King positioned itself as confident and generous, willing to go the extra mile to win over customers.

Results:

The campaign generated substantial buzz on social media, with numerous customers posting about their experiences and sharing the promotion. This increased foot traffic to Burger King restaurants and enhanced brand visibility. By playfully engaging with competitors' customers, Burger King reinforced its brand identity and strengthened customer loyalty.