Problem:

In 2020, we had to maintain physical distance and find new ways to connect intimately. As a result, many people turned to virtual sex and its endless possibilities to satisfy their desires.
This activity grew so much that it became an essential part of life in many places.

However, as virtual sex skyrocketed, so did a dangerous issue: the non-consensual sharing of intimate images. This serious problem causes psychological harm to victims and can even lead to tragic outcomes like suicide.

Challenge:

How could we discourage the sharing of intimate content without consent and raise awareness of the severe consequences it can cause?

Idea:

With the first Valentine’s Day during the pandemic approaching, we created what initially seemed to be a simple love story. Designed to resonate with younger audiences and amplified through social media, our campaign transformed a day associated with countless physical and virtual sexual encounters into an opportunity to promote the responsible use of technology, encourage positive behaviors, and provide support for victims through a dedicated platform.