Problem:

How do you make dog food exciting for pet owners while showcasing the idea that dogs would enthusiastically choose these new Kibble flavors if given the chance?

Idea:

We developed Dog Science, a hilariously whimsical concept built around a fictitious "study" conducted by dogs themselves. The campaign humorously showcased "poorly done" statistics and charts, reflecting a dog's perspective on choosing their favorite food. This lighthearted approach brought the new flavors to life, engaging pet owners with humor and relatability.

Results:

The campaign connected with audiences through its playful and creative approach, leveraging humor to make the new Kibble flavors memorable. It stood out as a fun and innovative way to highlight Bark’s commitment to understanding what dogs—and their owners—truly love.