Challenge:

To create a comprehensive 360° campaign that would resonate across diverse markets, effectively highlighting the Nite Jogger's unique design and its appeal to night-time creators.

Solution:

Collaborating closely with top global professionals, we developed a multifaceted campaign that included:

• Regional Assets: Tailored content to engage specific markets, ensuring cultural relevance and appeal.

• Diverse Media Channels: Utilized various platforms to maximize reach and impact, including digital, print, and experiential marketing.

• Culminating Event: An impactful launch event in Mexico City, featuring Maluma, to generate buzz and connect directly with the target audience.

Results:

The Nite Jogger campaign successfully revitalized interest in the classic silhouette, aligning it with contemporary culture and night-time creativity. The collaboration with Maluma and the strategic use of regional assets and events contributed to the campaign's global reach and resonance.