Challenge

Riipen needed to refresh its brand identity to resonate with educators, learners, and employers while standing out in the competitive education and e-learning industry. The challenge was to unify the brand’s messaging and visuals while ensuring scalability across diverse platforms.

Contribution

As part of the creative team, I contributed to the development of concepts and strategies for the campaigns. I was responsible for creating wireframes, designing assets for social media, and ensuring the visual elements aligned with the new brand identity. This collaborative effort helped deliver a cohesive and modernized presence for Riipen.

Results

The rebranding successfully attracted new users, strengthened Riipen’s position in the market, and delivered real business value. The updated visual identity and design systems enhanced the brand’s appeal and user engagement, solidifying its place as a leader in experiential learning.