Problem:

Mini bars and bar carts are deeply personal spaces that reveal a lot about their owners. Pernod Ricard needed a creative way to explore this connection and turn it into compelling content that would captivate their audience.

Idea:

We started with the insight that every mini bar tells a unique story about its owner, much like a Tarot card reflects a personality. This led to the creation of The Bar Cards: The Bar Cart Personality, a playful and visually striking concept that assigned Tarot-style personalities to bar carts. Each card was thoughtfully designed with custom illustrations and copywriting, bringing to life the diverse worlds of bar cart owners in an engaging and shareable format.

Results:

While there were no significant measurable results, the project was completed in record time, with outstanding quality and attention to detail. The initiative demonstrated exceptional creativity, from concept development to execution, and delivered a unique asset that reflected Pernod Ricard’s innovative approach to content creation.