Challenge

With a diverse sports portfolio featuring wrestling, cheerleading, motorsports, and more, FloSports needed a cohesive brand identity that could adapt to the unique audience and tone of each sport. The challenge was to create visually engaging and consistent content while tailoring designs to fit each discipline's distinct energy.

Approach

We developed a comprehensive brand strategy to unify FloSports’ identity while allowing flexibility for sport-specific adaptations. Key initiatives included:

• Social Media and Ads: Tailored content and campaigns to promote events and engage fans across platforms.

• Show Overlays: Dynamic graphics designed to elevate live broadcasts and enhance the viewer experience.

• Website: Consistent, visually striking updates to keep the site engaging and reflective of FloSports’ dynamic offerings.

Results

Our work ensured FloSports maintained a consistent, high-quality presence across all channels. The brand strategy not only strengthened their identity but also improved audience engagement, reinforcing FloSports’ position as a leader in sports streaming.