Not a classic robbery
VIRAL VIDEO
One of the greatest things that can happen to a creative is to make something that gets viral. While studying creativity in the ESCP, we had to create content that would go viral. We faked a very unusual robbery. After stealing many things, the thief turned on the TV and began to watch a football match. In less than 5 hrs we reached more than 2000 views thanks to a news channel that posted the video on their fan page.
FAMILY MONSTERS
VIRAL ACTION
In Argentina it is very common to see cars with family stickers. We made some stickers with monsters within and we started to paste them in the family stickers with a dialogue bubble that said: “There are families that have monsters, if you know or see something suspicious, call the social phone number”. We pasted them in more than 500 cars.