BLIND LOVE
MOVISTAR
Problem:
In 2020 we had to keep distance from each other and find new ways to relate intimately. So people turned to virtual sex and its endless possibilities, seeking to calm their cravings.
This activity grew so much that it became essential in many places.
But as virtual sex skyrocketed, so did a dangerous risk: the spreading of intimate images without consent.
An issue that causes psychological damages on its victims and can even lead to suicide.
Challenge:
Hoy could we discourage intimacy sharing without consent and make people aware of the severe damages it can cause?
Idea
With the first pandemic Valentine’s Day coming up, we created what appeared to be another simple love story. Crafted in a way so that it was relevant for younger audiences and by amplifying our campaign on social media, we turned a date that promised an incalculable number of physical and virtual sexual encounters, into an event that promoted the good use of technology, encouraged positive behaviors and helped victims find support at a special platform.
Social Media
But we didn’t just want the message to become as viral as the problem itself, we also wanted to give support to the victims.
Our campaign was very well received, not only by the audience, it also won some advertising competitions prices and mentions in some of the betters awards from Argentina and worldwide.
