After 27 years, adidas decided to team up again with one of the greatest football clubs in the world: Boca Juniors. The brand had previously been worn in epic matches by legends such as Maradona himself, Batistuta, Marangoni, Tapia, Latorre, Beto Márcico, Cabañas, Giunta, Manteca Martínez and many more.

Now, for the launch of their new jersey (the only club kit with a template secured only for national teams) and their exclusive ten year contract, the stakes were high. But, as their fans shout and chant every Sunday, THIS IS BOCA.

Yet, what is BOCA? You wanna know what it is? It’s much more than a football club, a team or a jersey. It’s a way of life. And it’s Boca’s (or #LaDeBoca).