BEIN’ HER is a fully immersive experience that uses Virtual Reality to take participants into the physical, psychological and emotional position of a victim of gender violence.

The experience recreates the story of a family: Laura, a victim of gender violence; Pablo, her abusive husband; and Camila, their daughter. The script was based on true stories of abused women.

For an entirely immersive experience, we launched the campaign inviting politicians, journalists and other key opinion leaders to Laura’s house. When watching the 360º VR video, they where sitting in her own kitchen.

The 360º video was released online, reaching a massive audience throughout the continent.

This campaign won the golden Gran Prix at FePi in the Digital section.