NITE JOGGER
ADIDAS ORIGINALS
Maluma (baby) and adidas originals 2019’s biggest campaign.
Needless to say more (but don’t worry, we will).
Creators inspired by late hours reunited in this global campaign that featured the three striped brand’s first global ambassador from Latin America: reggaeton & trap star Maluma.
We worked toe to toe (and sneaker to sneaker) with top global professionals to create a 360° campaign for the adidas originals Nite Jogger signature shoes, using regional assets, all sorts of media and culminating with an incredible event in Mexico City.
